Marketers React To Google’s ‘Remove Redundant Keywords’ Update

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What method to ring in the new year with a fresh Google Ads update?

On January 4, Google emailed marketers who currently have the auto-applied suggestion “eliminate redundant keywords” allowed on their accounts.

The email stated beginning January 19, Google will begin removing redundant keywords throughout various match types.

Initially reported by Robert Brady via Buy Twitter Verification, advertisers quickly required to various social networks outlets to share their issues over the brand-new upgrade.

What’s Changing?

Presently, one of Google’s auto-applied ideas enables the system to remove redundant keywords of the very same match type within the very same ad group.

With the January 19 update, Google’s upgraded its policy to eliminate redundant keywords across different match types.

Basically, Google will eliminate expressions or precise match keywords if a broad keyword covers the search inquiry.

A part of the e-mail from Google below details more detail:

< img src="https://cdn.Best SMM"alt ="Google's modification to the

redundant keyword policy will go into effect on January 19, 2023.”/ > Marketers Alike Cause Uproar Greg Finn didn’t hold back his opinion on the policy update announcement: On what world does this

make good sense? Google Ads is altering the meaning & execution of a recommendation AFTER IT HAS ALREADY BEEN APPLIED. This need to be a different suggestion. How could anyone EVER use a @GoogleAds suggestion to an account once again? #ppcchat

— Greg Finn (@gregfinn) January 4, 2023

Other online marketers chimed in on Greg’s post with comparable sentiments:

So, what makes this upgrade so controversial with marketers? As others have mentioned, among the main concerns is that Google has changed the definition of an existing auto-applied recommendation. With such a considerable change, it’s argued that

this need to be a brand-new suggestion for advertisers to choose in or opt-out of. Another concern is around Google’s ability to deal with context and belief in a correct matter. Lastly, the consensus is that these updates are once again targeted at small businesses and novice marketers to handle their accounts more efficiently.

But where does that leave the skilled online marketers who have invested years screening and refining their keyword techniques?

Google Advertisements Liason Deals With Advertiser Issues

After connecting to Google for remark, the official Google Ads Liason reacted via Buy Twitter Verification on January 5:

Marketer Mike Ryan put together a well-thought-out reaction that was popular by the pay per click neighborhood on LinkedIn. He consisted of a suggestion to help prevent situations like this in the future. The thread continues with extra information and Frequently asked questions:

In the thread reply, Marvin attended to the following from Ryan’s letter:

  • The test went through several versions before releasing
  • The test was paused early on due to a bug
  • Lots of experiments at a time can trigger communication challenges
  • Total results of the redundant keyword experiment were favorable


If you are currently decided into Google’s auto-applied recommendation to eliminate redundant keywords, the new policy will enter into impact on January 19.

The brand-new policy will not make any retroactive changes to your account. Nevertheless, since this is not a new recommendation, you would have to disable this auto-applied recommendation if you do not wish to take part.

A significant modification from Google so early on in the brand-new year might be an indicator of even more considerable modifications later.

The open dialogue between advertisers and the Google Ads Liason is an outstanding action towards additional transparency and factor to consider for all online marketers– novice or experienced.

A special thank you to Google Advertisements Liason Ginny Marvin for immediately dealing with advertisers’ concerns and transparently.

Featured Image: ViDI Studio/Best SMM Panel