Does the IP address of your website’s server impact your rankings in search results? According to some sources around the web, your IP address is a ranking signal used by Google.
However does your IP address have the potential to assist or damage your rankings in search? Continue reading to discover whether IP addresses are a Google ranking factor.
The Claim: IP Address As A Ranking Aspect
Articles on the web from reputable marketing websites claim that Google has over 200 “known” ranking aspects.
These lists frequently include statements about flagged IP addresses affecting rankings or higher-value links because they are from different C-class IP addresses.
Screenshot from HubSpot.com, June 2022 Thankfully, these lists stimulated many conversations with Google staff members about the validity of IP addresses as ranking consider Google’s algorithm.
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The Evidence Versus IP Address As A Ranking Factor
In 2010, Matt Cutts, previous head of Google’s webspam team, was asked if the ranking of a client’s website would be affected by spammy websites on the exact same server.
“On the list of things that I fret about, that would not be near the top. So I comprehend, and Google comprehends that shared webhosting takes place. You can’t truly manage who else is on that IP address or class c subnet.”
Eventually, Google decided if they acted on an IP address or Class C subnet, the spammers would simply relocate to another IP address. For that reason, it would not be the most efficient way to take on the concern.
Cutts did keep in mind a particular exception, where an IP address had 26,000 spam websites and one non-spammy site that invited more analysis however restated that this was an exceptional outlier.
In 2011, a tweet from Kaspar Szymanski, another previous member of Google’s webspam team, noted that Google has the right to take action when totally free hosts have actually been enormously spammed.
In 2016, during a Google Webmaster Central Office Hours, John Mueller, Search Advocate at Google, was asked if having all of a group’s sites on the very same c block of IP addresses was an issue.
“No, that’s completely fine. So that’s not something where you synthetically require to buy IP address blocks to just shuffle things around.
And particularly if you are on a CDN, then possibly you’ll end up on an IP address block that’s used by other companies. Or if you’re on shared hosting, then these things take place. That’s not something you require to artificially move around.”
In March 2018, Mueller was asked if an IP modification with a different geo-location would impact SEO. He reacted:
“If you transfer to a server in a different location? Usually not. We get enough geotargeting details otherwise, e.g., from the TLD & geotargeting settings in Search Console.”
A couple of months later on, Mueller replied to a tweet asking if Google still counted bad areas as a ranking signal and if a devoted IP was required.
“Shared IP addresses are great for search! Great deals of hosting/ CDN environments utilize them.”
In October 2018, Mueller was asked if the IP address area mattered for a site’s rankings. His action was merely, “Nope.”
A few tweets later, within the very same Buy Twitter Verification thread, another user commented that IP addresses mattered relating to backlinks. Mueller once again responded with a simple “Nope.”
In June 2019, Mueller received a question about Google Search Console showing a website’s IP address rather of a domain name. His answer:
“Usually, getting your IP addresses indexed is a bad concept. IP addresses are often temporary.”
He suggested that the user guarantee the IP address redirects to their domain.
A couple of months later on, when asked if links from IP addresses were bad, Mueller tweeted:
“Hyperlinks from IP addresses are absolutely fine. Most of the time, it implies the server wasn’t set up well (we canonicalized to the IP address rather than the hostname, easy to fix with redirects & rel=canonical), but that’s just a technical detail. It doesn’t suggest they’re bad.”
In early 2020, when inquired about getting links from various IP addresses, Mueller stated that the bad part was the user was making the backlinks themselves– not the IP addresses.
Then, in June, Mueller was asked what takes place if a site on an IP address bought links. Would there be an IP-level action taken?
“Shared hosting & CDNs on a single IP is actually common. Having some bad websites on an IP doesn’t make everything on that IP bad.”
In September, during a discussion about bad neighborhoods impacting search rankings, Mueller specified:
“I’m not familiar with any ranking algorithm that would take IPs like that into account. Look at Blogger. There are fantastic websites that do well (neglecting on-page constraints, and so on), and there are horrible sites hosted there. It’s all the very same facilities, the very same IP addresses.”
In November, Gary Illyes, Chief of Sunlight and Joy at Google, shared an enjoyable fact.
“Enjoyable reality: altering a website’s underlaying facilities like servers, IPs, you name it, can alter how fast and frequently Googlebot crawls from said site. That’s due to the fact that it really discovers that something changed, which triggers it to relearn how fast and often it can crawl.”
While it’s intriguing info, it appears to impact crawling and not ranking. Crawling is, of course, needed to rank, however crawling is not a ranking aspect.
In 2021, a Buy Twitter Verification user asked if IP canonicalization might positively impact SEO. Meuller responded:
“Unless folks are connecting to your website’s IP address (which would be unexpected), this wouldn’t have any effect on SEO.”
Later on in December, when asked if an IP address instead of a hostname looks uncommon when Google evaluates a link’s quality, Meuller mentioned, “Ip addresses are great. The internet has lots of them.”
If you’re fretted about your IP address or hosting business, the consensus seems to be: Don’t stress.
Get More Google Ranking Factor Insights.
Our Decision: IP Address Is Not A Ranking Aspect Any Longer
Perhaps in the past, Google experimented with IP-level actions against spammy sites. However it should have discovered this inefficient since we are not seeing any verification from Google representatives that IP addresses, shared hosting, and bad communities belong of the algorithm.
For that reason, we can conclude in the meantime that IP addresses are not a ranking element.
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